Health and wellbeing coach

Health and Wellbeing Coaches (HWBCs) use health coaching skills to support people to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their own health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing.

Personalised care is a partnership approach that helps people make informed decisions and choices about their health and wellbeing, working alongside clinical information. A one-size-fits-all health and care system simply cannot meet the increasing complexity of people’s needs and expectations, and personalised care gives people the same choice and control over their mental and physical health that they have come to expect in every other aspect of their life.

HWBCs use a non-judgemental approach that supports people to self-identify existing issues and encourages proactive prevention of new and existing illnesses. This approach is based on using strong communication and negotiation skills, supports personal choice and positive risk-taking, addresses potential consequences and ensures people understand the accountability of their own decisions based on what matters them. HWBCs work alongside people to coach and motivate them to implement their personalised health and care plan.

Download Health and Wellbeing Coach job role, job descriptions and case studies


Friends enjoying hanging out in a juice bar by Jacob Lund from Noun Project

HWBCs will be required to be trained in health coaching in line with the NHS England implementation guide.

Training will include understanding the basics of social prescribing, plus an accredited health coaching skills programme and documented practice hours, along with opportunities for reflection and follow up activities.

Ongoing regular supervision from a health coaching mentor is required. Any health coaching provider will have to be accredited by the Personalised Care Institute (PCI).


Smiling young man talking with friends at cafe by Jacob Lund from Noun Project

The payband for a Health and Wellbeing Coach is usually up to AfC Band 5.

From April 2020, this role will be reimbursed at 100% of actual salary plus defined on-costs, up to the maximum reimbursable amount of £35,389 over 12 months.

Personalised Care Institute

The Personalised Care Institute (PCI) is a virtual training hub for all health and care staff to access a wide-range of flexible and accredited e-learning courses and gain the knowledge and confidence to provide Personalised Care to their patients.

Access the Personalised Care Institute at, register to join the PCI and sign up to receive a monthly newsletter.

Training at least 75,000 workers, the Institute will play a vital role in helping to deliver on the NHS Long Term Plan commitment to ensure 2.5 million people receive Personalised Care by 2024.

Read more about the Personalised Care Institute »